Family and Abbey Essay Example for Free

Family and Abbey Essay Light hair, blue eyes and a miserable look. This was the essence of a guiltless young lady named Abbey. Monastery was just 10 years of age and she inhabited home with her mom and father. She had nobody to play with and her lone companion was a little toy bear, it was old and self-destructing and it had patches of hair. Monastery was a lone youngster and was going to begin year 5 at Howard Pubic School. The poor young lady wasn’t such a great amount of harassed at school, yet she was constantly forgotten about. She was too youthful to even consider understanding why it was occurring to her and why the kids were continually being mean to her. I surmise you could state, most multi year olds love returning home toward the day's end to see their family yet not Abbey. Abbey’s father had a lager in his grasp according to normal and her mum had ragged looking eyes as usual. The main time she was permitted out of her room was to go to class, other than that her folks consistently kept her secured a storage room since they lacked the capacity to deal with the poor young lady and they never thought about her. Each evening she would return home from school and sit in her room conversing with her toy bear when nobody was near. She used to lie on the floor and not make a sound. She covers up in a corner while she hears her folks come up and open the entryway. Some increasingly more torment Abbey needs to experience for reasons unknown by any stretch of the imagination. There are scars all over and wounds on her legs. Out of everybody, for what reason would she say she is such a repulsive spot? The poor young lady sobs late into the night consistently in light of the fact that all she needs to do is to fit in with everybody and have a family that cherishes her sincerely yet she contemplates internally why she isn't having a place. She holds her toy bear close and wails. In the interim in her room, she sits in the corner calm yet thinking â€Å"God why? For what reason did my life turn out like this?† Everyday is a battle for the little multi year old and she asks before she hits the sack â€Å"Dear Jesus, I realize that my mummy or daddy couldn't care less about me yet please guarantee me you’ll take great consideration of them. I likewise implore that tomorrow I will make companions since it is difficult for me to go to class and not play with anybody. Nobody needs to be companions with me and I don’t know why. Much obliged to you and I love you†. One night before school, her mum got back home high. The mother and father were having a contention and the police were called. The poor young lady was slapped, beaten and hit as hours passed by. At the point when the police appeared, they took Abbey to an encourage home to be taken care of. At the point when she leaves, Abbey out of nowhere runs back inside and snatches her teddy, as that is the main thing she took with her. The mother and father bid farewell to the young lady as the police removed her. Nunnery is currently in a more secure condition with carers that she adores. She has gotten everything past her and began another life. She will consistently recall what happened when she was youthful however now everything she can consider is the manner by which glad she is.

Gerontological Case Study Essay Example | Topics and Well Written Essays - 3000 words

Gerontological Case Study - Essay Example Dis-commitment make them pulled back from their social condition. This withdrawal might be by decision or constrained. On the off chance that it is constrained individual feels miserable about future may create burdensome pathology. Wellbeing Perception and Health Management: 66 years of age resigned male reached to the therapist as an outpatient. Since most recent a half year he was feeling unwell. His central objections were-feeling of misery more often than not, palpitation, loss of hunger, incapable to appreciate pleasurable exercises, absence of rest, discouraged state of mind continue about portion of the time, diminished will to share/cooperate with pretty much without fail. Before meeting to mental OPD (Out patient Door) the customer has reached doctor and other pros' viz., cardiologists, nervous system specialists and so on. He likewise has experienced distinctive clinical assessment however aside from joint pain he has not having any natural brokenness. At the point when he became blur up with drugs, he got some information about his disease, the specialist exhorted/proposed him to contact a therapist and clinician both for the improvement of his psychological well-being. He conceded that his concern is more mental than physical, however because of social shame at first he stayed away from to contact a psychological wellness proficient. The customer was astounded about his disease as his concern was influencing his day by day schedule exercises gravely. He just as the witness (his significant other) was griping that he is eased back up in his day by day exercises, can't have the option to pack in the majority of his exercises. He was feeling that life does not merit living. He was taking an energizer, yet couldn't oversee and follow the standard exercises to keep up his wellbeing. No present history of liquor use yet use to appreciate insect nut with tobacco. Healthful Metabolic Pattern: As portrayed prior that because of loss of craving, his eating routine was poor. He used to take less eating regimen, as he doesn't have the sentiment of yearning. Since most recent a half year slowly his eating routine disintegrated and regularly he skirt his feast. Disposal Pattern: Initially he didn't whine any of the entrail/bladder change. Yet, in the second meeting he accompanied whine that he feels visit pee as think about his initial age. Because of this regular pee he needs to get up ordinarily in night that clearly upsets his rest and make him stressed over his wellbeing status. Till now he was not having any history of utilization of any gadgets/help for bladder design. Movement/Exercise Pattern: As the patient was at that point whining that he is overpowered with his standard exercises, he couldn't relate effectively with his everyday exercises. His significant other said that in any event, for brushing/washing she needs to take some severe activities Otherwise he use to set down on the bed saying I'll do' Please disregard me. Sometimes strongly he use to do his activities like: strolling and profound breathing however not normally. Rest/Rest Pattern: His rest design is likewise upset in contrast with typical days. By and by the patient genuine requirement for rest is diminished, and having upset rest. At the point when he was grinding away (before retirement) he was having a sound rest. Albeit more often than not he feels to be on bed yet griping that he can't rest appropriately. His rest isn't sufficiently reviving. For his rest at first he attempted some unwinding exercise

How Biorobotics Might Save Millions Of People

How Biorobotics Might Save Millions Of People From the authors of science fiction books to movie producers, Biorobotics has been a favourite theme. Films like Star Trek and its character ‘Commander Data’ and the TV series The Next Generation are well-known science fiction. However, true science fiction fans and academics go back to the writing of Isaac Asimov, who is credited by the Oxford English Dictionary for introducing the word ‘robotics’ and the late 1960’s when Stanley Kubrick provided a visualization for robotics in ‘The Space Odyssey’.Modern media continues to explore the field of robotics as a theme that captivates a vast majority of viewers especially in an age where technology is available to practically every man. The terms android and droids are familiar to everyone. Therefore, the subject of Biorobotics is of importance to everyone. © Shutterstock.com | Vasilyev AlexandrThis article discusses  1) what is Biorobotics, 2) how Biorobotics helps humans, 3) initial efforts and strategies made by Biorobotics, 4) how Biorobotics can help in vaccinations, and 5) how humanity can be saved from various viruses through Biorobotics.WHAT IS BIOROBOTICS?Biorobotics is a term representative of the amalgamation of several sciences. Under this banner, fields of bionics, genetic engineering and cybernetics are all in play. This collective study of different sciences coming together has allowed us to explore how robotics can interact with biology. In its wake, Biorobotics essentially allows robotics to be a substantial substitute for biological organism in a chemical as well as a mechanical capacity.Biorobotics replicates the biological understanding of living organisms and reproduces their characteristics through artificial means. The theoretical discipline of comprehensively engineering genetic information to develop new roboti c designs is one aspect of Biorobotics. Another aspect is the use of biological specimens as components of a functioning robot.Experts have gone so far as to say that Biorobotics is a form of creation; scientists are exploring creation of life from matter that is non-living. Although the field is still in its infancy, Biorobotics which is sometimes also referred to as synthetic biology and more often known as bio-nanotechnology in the academic circles, have significant possibilities in the future.HOW BIOROBOTICS HELPS HUMANSBiorobotics is subdivided into faculties of bio-mechanics and neural-engineering which facilitate rehabilitation engineering as well as wearable and implantable technologies, and micro- nanotechnologies. Different technologies are at different stages of experimentation with some at human trial stages while others at the verge of being mass produced and marketed.Biologically inspired robots are being worked upon to allow biologists and scientists to create better robots than we have traditionally. This means that the performance will provide an improved function. Sub fields will be created in robotics and robots will become specialized in, say, artificial skin sensing. A good example is the work of Italian scientists in making prosthetic skin pads for diabetics.Researchers are also working on haptics; anything concerning the sense of touch. In addition to providing prosthetic sensation devices, the field of haptics in Biorobotics opens up possibilities in surgical procedures. It can improve precision by allowing surgeons to virtually sense how deep an incision needs to be made.Microchips are already being used in safety and security divisions to monitor activities of individuals such as prisoners. For this, as well as the medical applications, scientists from the University of Illinois are working in collaboration with colleagues from Singapore on refining these chips into micro-electronics. The refinement process aims at making these thinn er and irritation free. Additions are being made to the monitoring function of these electronics; the intention is to add wide ranging applications such as transmission to make it function like a human-computer interface.INITIAL EFFORTS AND STRATEGIES MADE BY BIOROBOTICSBio-mechanicsBio-mechanics studies the motion and force in living organisms. This understanding of the motor biological systems allows the traditional engineering techniques, which are primarily motor-based, to help humans through the creation of prostheses. Prosthetic limbs have come a long way; today, a prosthetic arm, for example, replicates a human arm to the tiniest possible details. This means that the functioning of the prosthetic arm matches the dexterity of an average human arm. In addition to the mechanical implications studied and applied under bio-mechanics, neural engineering takes Biorobotics to a whole new level.Neural EngineeringNeural engineering employs the quantitative and statistical study of the function of the brain. By manipulating and interfacing the nervous system, neural engineers develop an understanding that can be utilized to help the humans. By creating computational models down to a single neuron, engineers are exploring and experimenting new ways to create an interface between man-made technologies and the neural tissue. This method of experimentation comes under the domain of brain-machine interfacing. Neural engineering and brain-machine interfacing when combined with prostheses such as a prosthetic arm have allowed scientists to come up with what is known as The Bionic Arm. Amputees have to suffer from a sensation known as phantom pain for a long time after their surgery. This is because the nerves from the spinal cord come to the shoulder of a person with an amputated arm. The sensation of having or moving an arm stays as the brain is not used to the absence of the arm and it continues to send signal through the neurons to be received by the arm. Scientists u tilize these impulses through the study of neural engineering to allow electrodes in the prosthetic arm to detect these impulses. This eliminates the extensive process of rehabilitation that amputees have to go through by eliminating the actual learning curve with regards to the prosthesis. An additional control is provided with simple press buttons that can be incorporated in the patient’s shoes. These prosthetics are inclusive of touch and pressure sensitivity, position as well as haptic perception owing to the advancement in neural interface which allows the provision of cognitive feedback.Interactive TherapyApart from the cognitive and involuntary movements of the human body, most functions are learned through ‘muscle memory’; a term referring to the repetition causing learning of a movement through the practice of the brain sending signals through the neurons to the respective muscles. Several brain injuries cause muscles to suffer from permanent or a temporary form of am nesia. Interactive therapy is trying to provide a solution for this problem with the use of Biorobotics. Virtually interactive environments are designed to rehabilitate patients suffering from muscular amnesia. Interfacing with these environments supplements traditional methods of therapy by providing the muscles with an environment that has been distorted to facilitate the learning of the muscle to retain proper functioning. Further facilitation allows these systems to provide therapy to children suffering from cerebral-palsy, using gaming software that are appropriate.Wearable and Implantable TechnologiesNeural engineering has been in use in the form of cardiac pacemakers for a very long time now. By disrupting or stimulating the neuro-circuitry, robotics other implantable devices like the cardiac pacemakers are being developed to monitor neural disease such as Parkinsonism, epilepsy and depression. High frequency electrical stimulation is in the experimental stages for being util ized to inhibiting electrical signals. This is researched to be useful in the application of reversible and localized anaesthesia as well as bladder control or any other hard to control neuron functions particularly in the case of paralysis.Visual ProsthesisVisual prosthesis is also a result of neural engineering. In cases where the neural circuitry as well as the visual perception of the brain is still functioning, the retina that is responsible for sensing light damaged owing to age related or other degenerative loss, eye-sights can be restored. The technology that is being worked on replicates the function of a retina. It currently employs about a hundred electrodes but further experimentation would allow capturing of better resolution imagery. Micro and NanotechnologyMicro and nanotechnology is the section of Biorobotics that allows scientists to produce robotic solutions that can prove to be biological replacements down to the level of neurons. It deals with the miniaturization of devices as well as mechanical processes. These miniature robots are effectively being experimented for their use in repairing DNA and delivering drugs other than restoring sight and innumerable other applications.Sustained-Release Drug DeliverySustained-release drug delivery is an outcome of nanotechnology in Biorobotics. It allows implants to deliver drugs for a long period of up to five years using winding paths on a microscopic scale by reducing the rate of transmission of the drug molecules. With additional technologies, sustained-release drug delivery systems can be used to monitor drug transmission through external devices such as a microchip that can regulate the dosage of insulin by determining levels of glucose in the patient’s blood.Targeted Drug DeliveryA major concern in the field of medicine is the side effects caused by various drugs. In an attempt to limit the effects of a drug to its target in order to reduce and eventually eliminate the side effects, researche rs are using Biorobotics to develop targeted drug delivery systems. This is done by adding to the sustained release drug delivery by encapsulating drugs in a polymer mould that fits only in the target cells. The study of the complexity of microbiology allows scientists to use the specificity of biological organisms in engineering robotics to dexterity that works in a lock and key mechanism between the drug and the targeted cell.MicrofluidicsA similar concept is being integrated with the domain of therapy and diagnostics. This is being made possible with the invention of biological micro-electromechanical systems known as Bio-MEMS. Bio-MEMS use microfluidics; microscopic volumes of fluid is analysed through small fluid chambers, isolating certain molecules and cells. The size of these chambers can be understood as those placed on a micro-chip. This ‘’lab on a chip’’ module particularly targets the in-situ diagnostics by aiming inexpensive methods for Third-World countries in the monitoring of disease such as AIDS.HOW BIOROBOTICS CAN HELP IN VACCINATIONSOne of the most interesting ways that Biorobotics can help in providing cures for disease affecting the human population is through aid to the processes involved in researching disease and automating the mass production of vaccines. Mass production allows the end product to be inexpensive and accessible to a large population in short spans of time.Such is the case with the cure for malaria. Malarial infections are a prime concern for the scientists in saving the human population from this virus. The concern has a focus on the production process where researchers have found a vaccine with a hundred percent success rate on a group of subjects. Efforts are being made to automate the system of dissecting mosquitoes using robots which significantly improves the process of mass production of this malaria vaccine. It may be questioned that the malaria vaccine was discovered long ago and the need for work on the new vaccine is being condemned by some. But improving upon cures with the discovery of new vaccines is important and this process is being revolutionized under the premise of Biorobotics.HOW HUMANITY CAN BE SAVED FROM VARIOUS VIRUSES THROUGH BIOROBOTICSThere are cases where the viruses found in nature are not always working against the human population. The micro-world is considered to be at war with the humans and it is considered that the humans are losing this war. However, the statement is untrue as there have been cases where viruses help balance the vast ecology that humans are a part of. The case of rabbits reproducing very fast in Australia started turning these endearing creatures into locusts. With the rapid reproduction, the rabbits started risking the ecology of Australia as the grasslands where being eaten away. This excessive activity was endangering Australia with the threat of desertification.Scientists saw this threat and came up with the solution. Biorobotics came into play where a need was identified for the mass production of Myxomatosis virus. The virus became to be known as ‘’rabbit death virus’’ as it was used to infect gnats which are a threat to the rabbit population. Once released, the gnats eliminated the rabbit population faster than any other method possible, bringing back a balance to the ecosystem.With viruses being considered as sworn human enemies in general, there are always cases where they help maintain the balance as the functioning of the ecosystem is understood as that of an organism. Humans have been able to counter the harmful effects caused by counter-productive changes to our natural environment through the use of Biorobotics.The idea of Biorobotics springs from the concept of bio-mimicry as is evident from its name. This pursuit for medical and general scientific advancement, the strategy has the highest level of payback as long as the biological parameters are followed. In the efforts to revolutionize Biorob otics in saving millions from among the human population, biological organisms are observed and these observations implemented. However, in addition, the struggles faced by scientists and engineers in this effort to control and perfect these robotic solutions could become a source of tremendous insight in the understanding of the biological systems too. There has been an emergence of sub-disciplines of Biorobotics known as HRIC. Human-Robot Interaction Coordination is a result of the sophistication of Biorobotics and the increasing role it is playing in the lives of humans. Biorobotics even at such an advanced stage is still a barely tapped resource proving that the possibilities to save human lives are endless.

Wounded Veterans Essay - 1618 Words

Wounded Veterans English 101 Effective Essay Writing October 7, 2012 Shawna Rand Wounded Veterans As of December 2009, over 3.3 million American troops have been sent overseas into Iraq and Afghanistan alone; 793,000 of them have been deployed more than once. (Tan, 2009) Sadly, not all of our troops return home alive and many that do face many challenges ahead. Physical wounds surly do not go unnoticed. They are fairly common in war time situations and are even shown in war movies. They show the viewer a sense of what a soldier goes through when injured and what to expect; but what about the mental wounds? The United States sends thousands of military men and women overseas into battle, returning them home with not only physical†¦show more content†¦( dsm criteria,) Once diagnosed, a veteran can receive the proper treatment he or she needs to the road of recovery. There are two methods that have been proven to work; counseling and medication. Counseling helps one understand their thoughts and feelings and finds a way to cope with them in a healthy manner. The medication treatment is called selective serotonin reuptake inhibitors (SSRI). They are to help a patient feel less worried or sad. (Make the connection,) These treatments are like any other treatments, meaning they will not happen overnight. It will take time and patience to see changes in a patient’s symptoms and way of life; but done right a patient can succeed and overcome PTSD. Another issue involving military veterans who went to war is TBI (Traumatic Brain Injury). A TBI, also known as a signature wound, is exactly what it means; a traumatic brain injury. (Soldiers and tbi,) â€Å"A TBI is caused by a bump, blow or jolt to the head or a penetrating head injury that disrupts the normal function of the brain.† (Traumatic brain injury,) So what exactly causes a TBI? A TBI can be caused by a simple blow to the head, the head hitting a windshield in a car accident, or a blast from a bomb or other explosion. â€Å"TBI can cause changes in a person’s ability to think,Show MoreRelatedThe idea of creating a charity that gives back to wounded war veterans and their families was700 Words   |  3 Pages The idea of creating a charity that gives back to wounded war veterans and their families was created by Mark Foster. Mark also wanted the families of these soldiers to have the money to keep a healthy family while being able to pay for the hospital depts.Thank you, Operation Home front for helping my family get back to normal after my dad was injured in Iraq. (Jonathan) Operation Home front had raised enough money to give Jonathan’s dad replacement legs after losing them in Iraq. Mark alsoRead MoreThe Government Doesn t Care About Wounded Veterans1611 Words   |  7 PagesDoesn’t Care About Wounded Veterans Veterans make up seven percent of the American population, but they account for twenty percent of its suicides. Yes, that is indeed a real statistic, more importantly, what is the government, the people that ordered those men and women deliberately into harm’s way, doing about this tragedy. In light of recent conflicts the United States has been engaging in, such as the conflicts in the Middle East, a new silent killer of returning veterans, has become more visibleRead MoreMusic Therapy : An Effective Treatment For Wounded Veterans1223 Words   |  5 PagesThe roots of music therapy dates back to World War II, when music was found to be an effective treatment for wounded veterans. Music Therapy is even mentioned in the Old Testament and its account of young David’s playing his harp for the troubled King Saul. Music therapy allows there to be an interaction, which is more than superficial, but rather and creates an opportunity of communication without necessarily using words. The sounds, rhythms, chords and volume may reflect the players emotional feelingRead MoreWhat is Truly Seriving?1767 Words   |  7 PagesStates military exemplify each of these categories through their dedication and sacrifice. They are the epitome of service, sacrificing life and limb to protect our freedom. The Wounded Warrior Project offers a number of programs, including Warriors to Work, Peer Support, Family Retreats, and many others to serve veterans after they have returned from the line of duty. Service means giving a part of yourself. For Army Staff Sergeant Chris Gordon this was literal; Chris lost his right leg while servingRead MoreDon t Laugh At Me, Laugh With Me ! Supported By The Wounded Veterans998 Words   |  4 PagesDon’t laugh at me, laugh with me! Supported by the Wounded warrior project a group of wounded veterans have found a way to use laughter to uplift society without being affected by the emotional or physical tragedy that they have been through. The purpose of not allowing the tragedy to turn them away from a pleasant or positive state of being. The Comedy warriors are made of five wounded veterans from different wars. Watching the dvd of the comedians is a delightful way to be entertained, but itRead MoreThe Wounded Warrior Project :1361 Words   |  6 PagesThe Wounded Warrior Project For as long as there have been wars, there have been warriors who survive — and yet become as much casualties of battle as those who died (Blair). Founded in 2003 in Roanoke, Virginia, by a group of veterans and friends the Wounded Warrior Project took action to help the injured service men and women of this generation. The mission of the WWP is to honor and empower wounded warriors who incurred a physical or mental injury, illness or wound, co-incident to their militaryRead MoreEssay on American Poverty Levels1217 Words   |  5 Pagesthat has been struggling with poverty for many years is Harlem, New York. After WWII, veterans were returning home with no place to live, work, or eat. To help this cause, Harlem city planners built affordable apartment complexes for our war veterans. Though, it was a great gesture to help our veterans, Harlem still had a hard time giving jobs to all of these veterans. With a lack of a way to make money, the veterans can’t pay their rent . Resulting in eviction, and homelessness. (woundedwarriorprojectRead MoreBorn on the Fourth of July Starring Tom Cruise781 Words   |  3 Pagessoldiers when they returned home, from the horrifying conditions of VA medical facilities, the lack of support from the general public as well as the families of veterans when they returned home, as well as Kovic’s turn to being against the war by the end of the film. This film, which was the second of three director Oliver Stone, a Vietnam War veteran himself, and based off of the memoirs of Ron Kovic, who assisted in the writing and creation of this film, made to explore the different aspects of the conflictRead MoreThe Transition Of A Soldier1806 Words   |  8 Pagesdignity they deserve? Veterans all across the United States are not being treated with the level of honor or respect they deserve. The transition from a soldier to a veteran is supposed to be made easy however the transition has only became more difficult as time as proceeded. Veterans have been mistreated, since the Revolutionary War and have continued to be treated so even in today s world. They have had their lives stripped from them throughout history the mistreatment of veterans has sustained andRead MoreWW1 Canadian Vets and Post-War Veterans Assistance1553 Words   |  7 Pagesassistance that the war veterans receive in Canada today is considered one of the best in the world. With assistance programs that provide support to the veterans in the form of attentive health care, health insurance, health related travel expenses, assisted living, career training, rehabilitation, financial benefits, and much more. But, this wasn’t always the case with the Veterans Assistance Commission in Canada. Very little was done prior to WW1, for the war veterans. Even though much difference

Bare Esentuals in Bangkok Free Essays

Executive Summary Bare Escentuals, Inc. is an innovative cosmetic company in the United States and the leader in mineral-based cosmetics. They sell not only in the United States, but also internationally in four other countries: UK, Japan, France, Germany, and Canada. We will write a custom essay sample on Bare Esentuals in Bangkok or any similar topic only for you Order Now However, we are seeking to expand into the Southeast Asia region; specifically, Bangkok, Thailand. The country is considered to be an emerging economy in the take-off stage. The cosmetic market in Thailand is rapidly growing and new entrants are beginning to recognize the opportunity for a growing market share within the region. Within the city, there are a few brand name cosmetic leaders, but none with a mineral-based product. Bare Escentuals hopes to fill the gap in the market with a new type of lightweight mineral-based powder which is in high demand. Thai culture is driven by the all-natural, eco-friendly perspective and we believe our mineral-based cosmetics company will offer a highly-differentiated, healthy, and lightweight product. We feel that our line of powders will best suite this market. The Company utilizes a distinctive marketing strategy and multi-channel distribution model to develop, market, and sell cosmetics, skin care, and body care products under its bareMinerals, RareMinerals, and namesake Bare Escentuals brands. Introduction Since the introduction of Bare Escentuals in the public sector, sales have steadily grown reaching 556 million in 2008. With sales expected to sustain current growth, we have decided to enter a new foreign market in Southeast Asia, beginning in January of 2010 by introducing our product line during the peak of tourist season in Bangkok, Thailand. We have experienced much success in our other foreign markets, and we believe Bangkok is the best city for our product line to continue its strong growth. As this market grows, other investment opportunities could bring us to openings in other major Southeast Asian cities such as Chiang Mai, Phuket, and maybe Singapore. We offer a healthy and lightweight alternative to conventional cosmetics while providing light to maximum coverage for all skin types resulting in broad-based appeal to women of all ages. At Bare Escentuals, we believe that our multi-channel, integrated business strategy enables us to build brand awareness and increase consumer loyalty by providing the best makeup experience possible. Cultural Analysis Religion Bangkok’s primary religion is Buddhism, accounting for 96% of the population. Beautiful temples are all over the city, and it is not uncommon to see monks walking around downtown early in the morning. It is a part of their everyday life, and our company must understand the importance of their religious traditions. Thais believe that supporting the order of monks, or Sangha, brings one closer to Buddhist ideals, and increases the likelihood of better life beyond this one. They make regular offerings to local monasteries as acts of merit-making. Each of the temples in Bangkok is unique, having its own architecture, history, and spiritual importance. Most people visit the temples early in the morning. Insight into their religion allows the company to take certain character traits into consideration when advertising, marketing and promoting the Bare Escentuals product in Bangkok {draw:frame} Language Thai is the country’s national language. It is confusing to many tourists because it utilizes the Khmer script and is spoken tonally. Many westerners focus on speaking Thai, whereas taking the time to learn Thai script would be more beneficial to understanding the basic foundation of the language. The reason for the confusion is that various reference materials written about the language each use a different phonetic spelling with the western alphabet. It is sometimes difficult to see the connection between the letters with multiple sources of information. Foreigners are usually allowed more leeway, since the effort to speakingThai is widely appreciated. Family Life Cultural Values Thais place a strong emphasis on ensuring that everyone has good time, no matter where they are. This emphasis is also common in the workplace. Emotions play a very strong role in their society, which leads one to assume it plays an even stronger role in their decision making. Thais prefer to avoid stressful, personal confrontations or anything unpleasant. They usually make a conscious effort to ensure their feel-good emotions are reserved. The priority which Thais give to their emotional state is perhaps one of the main features of their society that has made the country a rather special place in the hearts of many foreigners over recent years. The Thai enthusiasm for sanuk, or having a good time, is infectious and is a cultural aspect often envied by visitors to Thailand, as it encourages people to listen more often to their feelings, rather than their hea ds. In contrast, most Western societies encourage and reward the use of rational values in the decision-making of their people. Consumer Habits We must know how our customers shop, socialize, entertain, and of course purchase products. Most of Bangkok’s residents prefer to shops in local malls, which house many floors with almost anything one could imagine. In order to reach our target market, we must understand the habits which influence buyer behavior in the region. â€Å"The youth market is critical not only to marketers marketing youth targeted products, but also all consumer products. Building brand awareness in youth is a mainstay for many large consumer products and services. Companies such as Bare Escentuals, who wish to build brand loyalty not only now but for the future, must look towards this market with enthusiasm. Building brand loyalty has the largest potential with the youth market. Certainly the youth market controls a still increasing proportion of disposable income throughout most developed and developing countries in Asia. Entry level salaries are increasing from very low levels in years past, and many middle to upper-class parents are extremely generous with allowances to their children. Thai youth attitudes are affected by the same Buddhist religious and national culture that pervades Thailand generally. In comparison to Chinese Buddhism and Confucianism, this culture encourages individualism, youthful idealism and tolerance and respect for divergent views. It also shares the respect for age and family. At the same time however, it is conservative- embracing change very slowly. Hospitality As a culture in general, Thais go out of their way to make others feel at home and comfortable. Their selflessness is evident in their friendships, too. For example, it is common for the wealthier friend to pay for the bill when having dinner or drinks. When conducting business in Bangkok, our representatives must know the ranks of all employees so as to address each one properly with the correct gestures. It is very important when conducting business with Thailand to show respect. Thais address each other by their given names, preceded by Khun, and reserve family names for formal occasions. In formal situations, foreigners may address Thais by using â€Å"Mr. ,† â€Å"Mrs. ,† or â€Å"Miss† with the given or family names. {draw:frame} The City Bangkok is not only the capital of Thailand but is both the region’s and the country’s major transportation hub. It has one of the most efficient airports in Asia, not the most modern, but very large. The city also has three bus terminals and a centrally located train station. An elevated rail line opened in 1999 to make all parts of the city accessible. Bangkok has a terrific infrastructure to support our business and the delivery of our product to the end consumer. Numerous multinational corporations base their regional headquarters in Bangkok, making it a regional force in finance and business. Its increasing influence on global politics, culture, fashion, and entertainment underlines its status as a global city. In 2009, it was the second most expensive city in South-East Asiabehind Singapore. † The city’s wealth of cultural landmarks and attractions in addition to its notorious entertainment venues has made it synonymous with exoticism. The large perce ntage of wealthy citizens within the city is due to its rapid modernization, which is often seen in the cityscape and the urban society. Bangkok draws in 11 million international visitors each year, trailing just Paris and London. Bangkok has a population of approximately 6,355,144 residents while the greater Bangkok area has a population of 11,971,000 (January 2008). The capital is part of the heavily urbanized triangle of central and eastern Thailand which stretches from along Bangkok to the heavily Industrialized Eastern Seaboard. Bangkok borders six other provinces: Nonthaburi, , , , and ; all five join to become the Bangkok Metropolitan Area. Political System {draw:frame} Joint Ventures Government Social Programs and Health Care Thailand has an excellent medical care system, with most medical personnel speaking fluent English, as many were trained overseas. One of the larger hospitals with an English-speaking staff is Bumrungrat Medical Center and Hospital. It offers 24-hour emergency room care and ambulance service. Economic Description With a well-developed infrastructure, a free-enterprise economy, and generally pro-investment policies, Thailand was one of East Asia’s best performers from 2002-04, averaging more than 6% annual real GDP growth. However, overall economic growth has fallen sharply- averaging 4. 9% from 2005 to 2007- as persistent political crisis stalled infrastructure mega-projects, eroded investor and consumer confidence, and damaged the country’s international image. The growth rate fell to 2. 6% in 2008. Exports were the key economic driver as foreign investment and consumer demand stalled. Export growth from January 2005 to November 2008 averaged 17. 5% annually. Business uncertainty escalated, however, following the September 2006 coup when the military-installed government imposed capital controls and considered far-reaching changes to foreign investment rules and other business legislation. Although controversial capital controls have since been lifted and business rules largely remain unchanged, investor sentiment has not recovered. Moreover, the 2008 global financial crisis further darkened Thailand’s economic horizon. Population The population of Thailand is 65,905,410. It is the 20th largest in the world. Exchange Rate The official currency used in Thailand is the baht. It is considered a stable currency whose rate is based on the US dollar. Exchange rates are best at banks and authorized money changers. The baht per US dollar is 33. 37 (2008 est. ), 34. 52 (2007), 37. 882 (2006), 40. 22 (2005), 40. 222 (2004). So over the past five years the baht has been gaining value over the US dollar. Inflation Rate The estimated inflation rate for Thailand in 2008 was 5. 5%. GDP per capita $8,400 (2008 est. ) {draw:frame} {draw:frame} Labor Force Transportation Modes The automobile is the most common form of transportation used by Thais; however, taxis are commonly used because of their great value. The starting fares are 35 baht or $1. 17 US dollars for the first three kilometers and 5 baht or $0. 16 US dollars for every additional kilometer. This is considered to be a great value and is great for not only Bangkok locals, but even for foreigners. Motorcycle taxis are also very common in Bangkok particularly because of common traffic jams. Because of their small size they are the fastest way to navigate through traffic jams. The drivers of the motorcycle taxis can be easily spotted by their bright-colored vests and helmets that are worn by both, the driver and the passenger. Because motorcycle taxis do not have meters, fares are agreed on before take-off. The metro is another mode of transportation that is commonly used in Bangkok, but is more commonly used to travel around the whole country. It is almost like an underground, tunnel enclosed railroad on which trains are able to travel through. The metro is most commonly used by those who have to travel long distances from one Thailand city to another. Fares are based upon distance traveled. Real Estate Foreign Investment Thailand’s government maintains an open, market-oriented economy and encourages foreign direct investment as a means of promoting economic development, employment and technology transfer. Foreign investment in Thailand significantly influenced the buoyant economic growth of the last 15 years, spurring Thailand’s transformation from an agriculture-based economy, to one balanced with industry and manufacturing. International Trade Statistics Thailand’s exports were $174. 8 billion (2008 est. ), up from $150 billion (2007 est. ). Thailand’s imports were $157. 3 billion (2008 est. ), up from $124. 5 billion (2007 est. ). Their highest-valued imported products were capital goods, intermediate goods and raw materials, consumer goods, and fuels. Trade Regulations Import duties are generally levied on any imported goods before releasing them from the custody of Customs; except for goods receiving specific privilege that qualifies according to the law. If they receive these privileges, then the duty will either be reduced or be taken off completely. An importer has only three types of duties to pay before the imported goods are released from the custody of Customs: Customs Import Duties with an ad valorem rate Excise Tax for Excise Department and Interior Tax Value Added Tax (VAT) for the Revenue Department There are six duty rates for imported goods, excluding vehicles which have special rates. These duty rates are as follows: Duty rate is 0% for goods that government policy provides not to collect duties Duty rate is 1% for raw materials Duty rate is 5% for primary products and capital goods Duty rate is 10% for intermediate products Duty rate is 20% for finished products Duty rate is 30% for government protected goods All duties shall be levied in accordance with the provisions of Thai Customs Law and the Law on Customs Tariff. Payment of duties shall be made to the Competent Officer at the time of passing the entry. Duties can be paid either by cash or check. Checks must be drawn on the Bank of Thailand but certified checks from other commercial banks will be accepted. Duties or acceptable guarantee must be paid to Customs prior to the examination of the goods. Our duty rate is 20% and will be paid on the profit which we make within Bangkok. If we request a clearance of goods subject to a dispute, such goods can be released either by: Paying the maximum rate of duty and reserving the right to settle the dispute at a later time or Paying the amount of duty declared together with an additional amount covering the maximum payable duty as a guarantee â€Å"In valuing any imported goods for duty assessment, Thai Customs uses the True Market Value principle for such purpose. True Market Value of the goods is defined as the wholesale cash price (exclusive of duty in the case of imports), for which goods of the like kind and quality would be sold without loss at the time and place of importation or exportation, as the case may be, without any deduction or abatement. † For the vast majority of imports, the CIF invoiced price is accepted. However, in some exceptional cases, the value is established by reference to the maximum prices of the goods of a like kind and quality brought into the country in a previous limited period, generally not more than three months for finished goods. Trade Regulations (cont’d) â€Å"As the GATT Customs Valuation Code is now being increasingly adopted by many trading nations for uniform and neutral valuation of goods as well as prohibiting arbitrary or fictitious Customs value,† Thai Customs realizes this necessity and is proceeding towards adoption of this Code. Importers or agents authorized by importers and approved by Customs must comply with the Customs laws and other customs related laws. Importers or agents must pay the full amount of duties and taxes or deposited cash security. Import entry has to be made quadruplicate, accompanied with supporting documents as follows: Invoice Packing list Bill of lading/airway bill Import license (if any) Foreign transaction Form 2 if an import value exceeds 500,000 Baht Other documents (if any) e. g. Form D The cosmetic industry, 446120, is definitely a mature industry, and many of its leaders have been producing quality cosmetics for almost a hundred years. Many of those who are leading the cosmetics industry are oil or cream- based foundations and powders. The Bare Escentualsproducts are mineral-based powders and are made from all natural products. Their powders reach a new market of women, those who are looking for alternative, more natural makeup products. By finding a niche in the market, our company believes in that expanding into the international market will lead to faster growth rates and greater profit margins. With every new market entry, we must realize that the cosmetic industry is different in other regions of the world, especially in Southeast Asia, where our company will open a new store in Bangkok, Thailand. SWOT Analysis Main Competitors Elizabeth Arden Estee Lauder L’Oreal cosmetics. They all have been in business for nearly 200 years combined. With many years of experience comes an elite, high end, and loyal clientele that has been accrued over the many years of operation. These are the biggest threats to the success of Bare Escentuals mainly because of a few points that provides them with a slight competitive advantage in certain geographical areas. These large cosmetic corporations are able to satisfy the desires of so many of their customers mainly because of the large scale of which they operate on. Their demand is driven by the economic conditions of each country they do business transactions in. Although confronted by three of the primetime players of the cosmetic industry, Bare Escentuals still holds their own by maintaining a competitive edge through an alternate way of conducting business. One thing that Bare Escentuals pride themselves on is how readily available their products are made, thanks primarily to the numerous ways in which their customers may accommodate their products. Another edge that Bare Escentuals maintain over the larger companies is how conveniently priced the majority of their products are. Not only can they place a comparable product of their own directly across from your top cosmetic producers such as Elizabeth Arden, but they definitely have the upper hand when it comes to the final price tag. By aggressively pricing their products, they force the entire industry to accommodate in order to maintain a clientele that could change at the drop of a hat in the economy that we find ourselves in today. Elizabeth Arden, Inc. Elizabeth Arden goods are sold in over 90 countries worldwide, with major markets in the United States and Europe and have been a world leader in the cosmetics industry since the 1920s. Strengths: Strong celebrity backing from celebrities such as Mariah Carey, Hilary Duff, and Britney Spears Wide variety of cosmetics Strong growth prospects Weaknesses: Poorly performing retail stores world-wide Steady narrowing customer base Declining market share and profits Opportunities: New business strategy acquisition New product line launches Revamping of customer orientation with hopes to regain market share Threats: More price conscious competitors in the global market Consumer preference Increased competition Counterfeit goods Declining global market Estee Lauder Bringing the best to everyone we touch. † â€Å"By â€Å"the best†, we mean the best products, the best people and the best ideas. These three pillars have been the hallmarks of our Company since it was founded by Mrs. Estee Lauder in 1946. They remain the foundation upon which we continue to build our success today. â€Å"- Estee Lauder’s Mission Statement. Strengths: High-end prestige cosme tics Innovation of new and ingenious products World class marketing strategies to prevent their household products from cannibalizing one another Wide international presence Strong research and development teams Efficient use of all resources Strong growth prospects Weaknesses: Reliance of few customers Diminishing market share Poor reaction to increased competition and global economic change Opportunities: Keeping current customers Reaching new customers (i. e. the teen market) Continuing to grow globally Threats: Increased size of market and level of competition Poor reaction to foreign laws during global business transactions U. S. economic slowdown is halting business around the world L’Oreal This company is a global powerhouse that markets over 500 brands and more than 2,000 products in various sectors of the beauty business. Such products included hair colors, permanents, styling aids, body and skincare, cleansers and fragrances. Indeed, the L’Oreal Group has reached the peak that all cosmetic brands are seeking after. Strengths: Percentage penetration of fragrances and some cosmetics High brand loyalty Customer base that is willing to try new and innovative products Large amounts of resources to spend as far as market analysis, development, and advertising Wearing these premium cosmetics give off an indulgent feel High prices also lead to high profit margins Wide availability of products Weaknesses: Peak sales tend to be very seasonal with severe drop-offs depending upon the time of year or special event in a specific country Decentralized organizational structure can make control very difficult for all employees Opportunities: Direct concentration on the fastest growing fields in the beauty industry (one of which just happens to be cosmetics) Benefiting from increasingly ageing and affluent population in more developed countries, including Bangkok Concentrating on emerging markets mainly because emerging markets is where a large percent of your global economic growth may occur Threats: Increased number of competitors in the industry with comparable products which may also be more price friendly Economic downturn that is quite evident in other countries Spending habits of consumer and the economic crunch that most countries are experiencing Bare Escentuals Since 1976, Bare Escentuals has focused on using only the finest ingredients in their products to insure a new level of customer satisfaction without having to break the seal of their clientele’s wallets. Bare Escentuals, Inc. s one of the fastest growing prestige cosmetic companies in the United States and a leader in mineral-based cosmetics. The Company utilizes a distinctive marketing strategy and multi-channel distribution model to develop, market, and sell cosmetics, skin care, and body care products under its bareMinerals, RareMinerals, and namesake Bare Escentuals brands, and professional skin care products through infomercials, home shopping television, specialty beauty retailers, company-owned bout iques, spas and salons, and online shopping. Strengths: Inexpensive when compared to competition Well formulated to provide the best results for all end users Makes use of all their resources Convenient location and distribution Award winning products for just about every sub-class in the cosmetic industry Weaknesses: Use of many resources trying to convert customers Smaller clientele base Reliance of certain channels of distribution Limited coverage area Opportunities: Newest entry into the Global market Rapid growth in new areas of Tourism Declining customer service from competitors may lead to increased customer base Capitalization of innovative technology that may provide a competitive edge Threats: Economic downturn and inability to adapt to consumer buying habits Instability within the country and the political environment Demand for product Greater competitive growth stream than your own Market Analysis The overall growth potential for the cosmetic market during the 2006-2008 is expected to grow between 15-20%. Superior quality, international branded cosmetic products are expected to do better due to good brand image, brand loyalty, and perception of good quality. Products from the US lead the import market. Meanwhile competition from France, Japan, the United Kingdom, and Germany is getting stronger. Hair care and makeup products maintained single digit growth, while skin care and perfume showed better growth at 17 and 15 percent. The product lines of problem-solving cosmetic have good growth potential. These include products such as anti-wrinkle cream, anti-aging facial cream, whitening facial and body lotion. More cosmetic products especially designed for men are becoming popular. Thailand remains a strong manufacturer and exporter of shampoos and other hair care products, color cosmetic and skin care products. Health and Beauty Health and beauty are taken seriously by Thai women. Thai women are known for their beauty all over the world. Therefore, Thailand cosmetics manufacturers are in great demand. Thailand’s cosmetics market has experienced a huge improvement over the years following an apparent change in women’s behavior, with cosmetics now being seen as a luxury. {draw:frame} Political and Legal Forces There are many political and legal forces that companies must understand. Regulations in labor, pricing, supply chain and consumer protection all have a part in governing our industry. Political and legal forces influence the stability of the business environment. It is an external force that has impacts no one business can avoid, but only can adapt to it. When the government suddenly alters taxation policies, it creates an unfavorable effect of increased taxes and results in prices of goods and services increasing. When the prices of goods and services increase, the cost of production in the business will increase. Laws Make sure the company is aware of all licensing requirements and the requirements of applicable import and export control laws Make sure the company observes all privacy and data protection laws and regulations of other countries and authorities Paying bribes to government officials is not allowed, even if the bribes are common practice To enter into an agreement with an agent (or a department store, in our case) that relates to business outside the US, it has to be approved by Bare Escentuals. {draw:frame} Target Market We want to target two different populations which consist of middle-class women ranging from 15-64 years of age and also the Katheoy population in Bangkok. Thailand has a very high percentage female population with something over 70%. Kathoey or katoey generally refers to a male-to-female transgender person or an effeminate gay male in Thailand. Ladyboy is the term used in English conversations with Thais. Kathoeys are often identified at a young age, and are considered to be â€Å"born that way. † They spend a lot, both in terms of money and time, to appear as beautiful as possible. As a matter of fact, some of these ladyboys or the katoey are so beautiful that they are objects of envy for many women as well. Within that 70% of the Thai population being women, there are a high number of guys who, it might be said, are on the edge. They are male, but with a strong sense and feel of being and wanting to be female. Mission Statement The mission of this company is to make you look and feel your absolute best. Our objective is to provide you with a flawless look, giving your skin a healthy and improved condition and appearance. We help you discover your inner and outer beauty. We are committed to providing and supplying the most creative and innovative mineral-based cosmetics. We provide luxurious skin and body care products that perfectly indulges the complexion and enhances the quality of life for you. By focusing on only the finest natural ingredients and developing pampering formulas that soothe, nourish, and protect, this revolutionary line will take the concept of natural beauty to a whole new level. Marketing Plan Product Bare Escentuals, Inc. is one of the innovative cosmetic companies in the United States and the leader in mineral-based cosmetics. The first Bare Escentuals boutique opened its doors in 1976. Their all-natural and eco friendly approach with their minerals line, which was the first of its kind to launch in the industry, uses ground-up, earth-mined minerals and high percentages of botanical essences. This revolutionary makeup is the perfect mix of makeup and skincare. We will be starting out by putting our starter kit in a store, which consists of 4 powders and 4 brushes. This will give people a taste of the Bare Escentuals brand. This will be the starting point and we may further expand depending on the response of our Bangkok target market. BareMinerals Cosmetics: Is free of preservatives, talc, oil, fragrance and other potential skin irritants Is free of fillers and binders Is weightless Provides adjustable coverage-from light to full Will improve the condition of the skin over time All ages and skin types can benefit from bareMinerals, especially those concerned with skin sensitivities, allergies, scars, blemishes, rosacea, wrinkles and pigmentation. The foundation provides impeccable coverage for every skin type and skin tone, and also protects with a natural SPF 15 broad spectrum UVA/UVB protection. Makeup options are very limited for women in Bangkok, so bringing in not only a new makeup option but a revolutionary one at that should have a great response. Most woman want pale skin and need some sort of protection from sunlight in order to maintain a light skin complexion. Our product has SPF 15 built into the makeup itself which would prevent their skin from getting damaged and making their skin darker than they would want it. Also, the humid weather that is common in Bangkok makes normal makeup run off the face and requires one to completely redo their makeup. Our mineral makeup is soaked into the skin when applied and is made to withstand humid conditions and all day wear. Overall, our product provides women with not only a makeup, but a makeup that actually cares for their skin’s health. Pricing When pricing our product we are going to be using psychological pricing. Price has a psychological value. Buyers will buy a higher priced product because they believe that the high price is a good indicator of value. Their perception is not reality based, it is psychologically based, and therefore buyer behavior is affected by more than the product and price tangibles. Psychological pricing is based on factors such as signals of product quality, popular price points, and what the consumer perceives to be fair. Our product is a high end line of makeup and is considered to be a luxury good. It also is a new type of makeup for Bangkok and therefore they do not have a lot of other makeup to compare it to. For this reason, psychological pricing in combination with marketing and placement of our product, we create a certain worth for our product that gives our market an idea of the high quality and uniqueness of our cosmetics. The price of our product will be based on what our target market psychologically sees it as being worth through all of these things and in comparison with other prices of international cosmetics. We will be using a Revenue Maximization pricing strategy for our starter kit. We are seeking to maximize current revenue with less emphasis on profit margins. The underlying objective is to maximize long term profits by increasing market share and lowering costs. Thailand’s monetary unit is the Baht. 1 US dollar is equal to about 33. 37Baht. We are planning to sell our product for 59. 95 which is equal to about 1998. 3 Baht. The women of Thailand are willing to pay around 600 Baht for a tube of designer lipstick, which is around 20 US dollars. Also, usually a compact of makeup is approximately 1350 Baht which is around 45 US dollars. Our product includes 4 powders and 4 brushes, which more than accounts for the price we charge in comparison to other cosmetics. Also, our product is som ething that is new and very popular. International cosmetics are very popular in Thailand as they do not have a wide variety of makeup locally and they are not of very good quality. Breakdown of Pricing (per unit): Cost of Product : $15. 00 Logistics: $5. 00 Marketing: $10. 00 Total Cost: $30. 00 Retail Price of Product: $59. 95 Potential Profit: $29. 95 As you can see from our breakdown of pricing, we should be able to make a profit from the sale of this product. The cost of the actual product is relatively low and although marketing is a big cost for us it is well worth it and needed for the launch of this product in Bangkok because it is not currently sold there. Overall this should be a rather profitable operation. Promotion We plan on promoting and advertising our product through the use of magazines, billboards, tradeshows, and the internet. One of the main ways of advertisement in Bangkok is with magazines. We plan on placing ads in several of the major magazines like Elle Thailand and Narak, which is actually an online magazine in Bangkok. This will place our product in popular magazines so that people will be able to read a little about our product in order to get them curious enough to then come and try it out in stores. Also placement of our product’s advertisements in some of Bangkok’s most popular magazines will relate our products to what is â€Å"in† and in turn make people wonder what our products are all about. Also, we will advertise through the use of billboards in order to grab people’s attention and to draw them in to learn more about our brand. Mainly our product will shine when people are able to see our product in person where someone can show them how it actually works, but with the billboards we will get the bareMinerals name out there. Since this is most likely the first time many of these people have seen or heard about our product, our first step is just to get people to start asking questions and wanting to know more about us and our products. draw:frame} Though advertising through billboards and magazines will be part of promoting our product, one of the main ways we plan on getting our product out there is by having our product in one of the most well known cosmetic trade shows around Asia. In-Cosmetics has been at the forefront of the Asian cosmetics industry. Rotating between Malaysia, Indonesia, The Philippines, Korea, Thailand and Chine and attracting visitors from 59 different countries, the show has enabled many suppliers and buyers from across the continent to meet face to face. For this reason, In-cosmetics Asia is the perfect platform to help us launch and promote to a captive audience from throughout the region of Asia. There are many exhibitors that will be showing world known top quality brands of perfumes, cosmetics, hair care, skin care, toiletries, salon and spa products and equipment. In-Cosmetics Asia is the leading scientific, business and networking trade event for personal care ingredients in Asia. They rotate the region annually, and the show attracts finished product manufacturers keen to meet international ingredients exhibitors and features highly popular educational seminars. This tradeshow will get us in with some of the best cosmetics in Asia along with some very influential people and companies. This part of our promotion is what could give us that jump start along with a good outlet to possibly expand our business more later on in other parts of Asia. The tradeshow that In-cosmetics held in Singapore last year was attended by 2,202 qualified visitors. These are people who can get the bareMinerals name out there and have it be known by people in Asia, along with possibly wanting to put our product in a store near them. To further help us, this year’s In-cosmetics tradeshow will be held in Bangkok, Thailand. This will put us in the perfect position for us to be in because our product should be in The Emporium by then and the tradeshow will be in town for everyone to really learn about our product. It will be a big exposure event for us. {draw:frame} {draw:frame} Placement {draw:frame} We are planning to be located in Bangkok, Thailand which is a key point on round-the-world air routes. It is the political, commercial, cultural, and transportation center of the country, with the only port that can accommodate oceangoing vessels. Specifically our product will be placed in The Emporium Department Store located in The Emporium of Bangkok. It is home to top local and international brands, local and visiting celebrities, and also Kateoy or â€Å"ladyboy† beauty consultants along with high society shoppers. The Emporium is like a polished magazine come to life. It has seven layers of shopper’s paradise, where the first three floors are dedicated solely to world-class, international designer fashions. The Emporium Department Store is a classic among malls of its kind, featuring deluxe fashion brands like Chanel. There is also a never ending Beauty Hall with porcelain faced experts who will consult and help customers like no other. The Beauty Hall is specifically where we will be located in the Department Store. In this space our product will have experts that will be able to show and tell customers what our mineral makeup is and how it works. This mall attracts our target market and will be the perfect outlet to sell our product from. The Emporium Department Store’s Beauty Hall draws in people who are looking for higher end international brands of makeup and are looking for that one-on-one help that this area offers. With this location we will be able to show people how to use and apply our makeup and show them the benefits while they are in the store. This location in itself will aide to the sales of our makeup especially because it is a new product, so many people may not know what it is or how exactly it works. By having a location that has personnel on hand just to help customers with the product we will be able to further spread the word of this new product to Bangkok’s women. Logistics Bare Escentuals, Inc. already has some global exposure in countries such as the US, UK, Japan, France, Germany, and Canada. They are able to deliver their cosmetic products through various distributors; however, wholesale distribution will be the only mean of distribution in Bangkok, Thailand. Due to Bare Escentuals’ company resources; it would be too costly to design a department within the company that would take care of making sure our products would arrive to their Bangkok retail destinations. Instead, a much more cost-effective and reliable option was chosen. Bare Escentuals will be outsourcing their full logistics strategy to APL Logistics, Ltd. APL Logistics offers a wide range of logistic services that include international logistic services. They also have a 250,000 sq. ft. facility located in Bangkok. From this facility, APL Logistics is able to warehouse and distribute products to retailers in the area. Almost half of APL Logistics’ operations come from transporting consumer products to retailers. It is evident that APL Logistics will provide Bare Escentuals with all of our logistic needs. APL Logistics will take our cosmetic products from the US, ship them overseas to Thailand, store them in their local Bangkok warehouse, and distribute our cosmetics products to local retailers of our choice. {draw:frame} Sales, net For our sales, net, we recognize total Bangkok’s population to be 11M with 70. 5% being between 15-64 years old, 35. 6% being women, and 54% considered to be middle-to-upper class. That gives us a total of 1,490,821 as our target market. However, not every single person in our target market will buy our product. We assume that about half of our target market (745,411) will buy our product. If our products cost each person $59. 95, our total sales would reach 44,687,389. However, returns are calculated in our sales, net. We assume that about 25% of our buyers will return our product. That leaves us with total sales, net of 33,515,542. We do not want to make more products than we expect to sell, but we also do not want to make fewer products than we expect to sell. Therefore, a median of 1,118,116 products will be made. Assuming that to make one product it costs us $15. Therefore, our cost of goods sold in Thailand is 16,771,740. Our gross profit is our sales, net minus our cost of goods sold. Selling, General, and Administrative Expense Our selling, general, and administrative costs include third-party fulfillment costs by APL Logistics, research and development costs, legal costs, and advertising costs. Budgets for all the following categories are as follows: 5,000,000, 500,000, 30,000, and 5,000,000 respectively. Depreciation and Amortization Bare Escentuals will not have to buy neither property nor equipment to operate in Thailand. Therefore, neither depreciation nor amortization related to Thailand’s operations will be recognized. Although our new operation in Thailand, may increase stock-based compensation in the US, no stock-based compensation in issued on the international level. No company restructuring will occur for our operation in Thailand to exist. Our operating income comes from our gross profit less all expenses incurred. Interest Expense All of our Thailand’s operations will be funded by Bare Escentuals. Therefore, no interest expenses will be incurred for our Thailand operations. No current debt has been recognized and no debt will be incurred to operate in Thailand. Other Income, net Other income, net decreases is attributable to foreign currency transaction losses resulting from fluctuations in the value of the US dollar as compared to certain foreign currencies. Income B*efore* Provision of Income Taxes Provision of Income Taxes Thailand has 20% duty tax for finished goods that are brought into Thailand that we need to expense for. The 20% tax is taken from income before provision of income taxes. Net Income Net income comes from income before provision of income taxes minus provision of income taxes. Action Plan Marketing Strategy Marketing Objectives Increase product awareness among our target market Inform target market about the benefits of our product and its competitive advantage Decrease or remove potential customers’ resistance to buying our product by promoting awareness on how mineral-based cosmetics are better than oil-based cosmetics Goal In the first five years of operation in Bangkok, Bare Escentuals’ hopes to reach at least 25% of our target market. Strategy Implementation TV advertising Print advertising Promote and demonstrate our product at health and beauty tradeshows Because consumers are frequently hesitant about buying a product they know little about, gaining the consumer’s confidence is crucial. We will create a marketing campaign that emphasizes the quality and value of our product while showcasing the benefits of using an all-natural product. We plan to carry out this plan in the beginning of the year with an advertising budget of $5 million. Potential Results Worst case scenario: 0% of our target market or 447,246 people will buy our product at $59. 95 Our cost of goods sold and expenses would be $27,301,740 Even before reaching net income on the financial statement, we have a deficit balance that would prevent us from further business transactions Regular case scenario: If the return of the product remained at 25%, about 186,353 buyers would return our product We would have an operating income of $6,213,802 E ven after reaching net income on the financial statement, we would have a sufficient operating income to continue to operate Best Case Scenario: 0% of our target market or 894,493 people will buy our product at $59. 95 If the return of the product remained at 25%, about 223,623 buyers would return our product Our cost of goods sold and expenses will be $27,301,740 We would have an high operating income of $12,916,901 Even after reaching net income on the financial statement, we would have a superior operating income that would allow us to continue to operate and perhaps start looking at other possible international markets Contingency Plan Bare Escentuals, Inc. ill expand into other foreign markets if we successfully sustain the growth in Thailand as we have in the United States. With careful consideration, we will focus on emerging markets for expansion. We need to look at cost and timing of expansion, economic climate, culture issues, and cash flow of our company. Our company will do ongoing research and rely on solid market analysis in maintaining sales and growth in these markets. If we see that we are not generating revenue or meeting our full potential in Thailand, we will better position ourselves successfully in the market. We will cut advertising costs, conduct research surveys, and focus groups to better determine the needs of our current target market. If we fail to sustain sales and increase market share, then we will be forced to stop selling our product at the Emporium in Bangkok. Though we have suffered a loss, we could develop new marketing strategies and put our focus on other foreign markets. Works Cited http://www. apmforum. com/news/ap110500. htm www. pacificislandtravel. com www. en. wikipedia. org http://www. voanews. com/english/archive/2006-05/2006-05-03-voa33. fm http://flagcounter. com/factbook/th#economy https://www. cia. gov/library/publications/the-world-factbook/geos/th. html http://www. aseansec. org http://www. cosmeticsandtoiletries. com/regulatory/region/asia/51784047. html http://ir. bareescentuals. com/releasedetail. cfm? ReleaseID=236620 http://loreal. exteen. com/20080805/swot-analysis-l-oreal http://bareescentuals. com/on/demandware. store/Sites-BareEscentuals-Site/default /Experience-Story http://www. corporateinformation. com/Company-Snapshot. aspx? cusip=28660G106 http://www. bharatbook. om/Market-Research-Reports/Estee-Lauder-Companies-Inc-Financial-and-Strategic-Analysis-Review. html www. livingstones. co. th/thailand. php www. thaipro. com/dir/Bangkok/Bangkok_Girls_1. html http://anxietyindex. com/2009/07/premium-beauty-brands-tempt-thai-women-with-price-promotions-workshops/ www. bangkokcompanies. com/†¦ /thai_companies_p121. htm http://www. highbeam. com/doc/1P1-25036786. html www. national. com/analog/coc/international http://www. bvents. com/event/265867-in-cosmetics-asia http://www. dw-world. de/dw/article/0,,3564962,00. tml http://www. chiangdao. com/bangkoktravelguide/ http://www. asianinfo. org/asianinfo/bangkok/bangkok. htm http://www. bangkok. com/shopping-mall/index. html http://tuniez83. blogspot. com/2009/02/blog-of-thailand. html http://bareescentuals. com/about/ http://www. answers. com/topic/bare-escentuals-inc http://www. k wintessential. co. uk/cross-cultural/currency-converter. html http://www. marketingteacher. com/Lessons/lesson_pricing. htm http://www. learnmarketing. net/Price. htm http://www. aboutthailand. info/cosmetics. asp How to cite Bare Esentuals in Bangkok, Papers

Neoliberal Homophobic Discourse

What is political homophobia? Political homophobia refers to ways used by government figures, religions, institutions, and business organizations to discriminate against individuals systematically basing on their sexual orientation. Homophobic people develop negative feelings and perceptions towards sexual minorities such as lesbians, gay people, bisexuals, and the transgender (LGBT) people among others. According to the lecture notes by Bosia (presentation October 3, 2009), state homophobia is the summation of tools and strategies in policies and mobilizations used to invoke sexual minorities as persecution targets, and opprobrium objects by the state’s top authoritative figures (Bosia 70).Advertising We will write a custom essay sample on Neoliberal Homophobic Discourse specifically for you for only $16.05 $11/page Learn More The topic about homosexuality has been, and is still of interest globally. Many nations across the globe have embraced po licies and language about homophobia. In his presentation Bosia (October 3, 2009) strongly believes that other than personal beliefs, past traditions, and the emergence of LGBT demands, there are other reasons that make the state actors adopt homophobic policies and language (Bosia 77). Why do some countries adopt homophobic policies and language? There are several reasons that make countries adopt homophobic policies and language. The lecture notes discuss three reasons namely domestic challenges in a country, pressure from foreign countries or competitors, and economic dislocation or downturn (Bosia 70). Some countries for instance, those dominated by Christians and Muslims are against homosexual practices, and hence face a lot of domestic challenges (Whitaker par. 3-6). Many cases of people stoned to death are common in countries dominated by homophobic people. This has led to protests from the anti-homophobic and homophobic groups. The anti-homophobic groups demand that the righ ts of the sexual minorities be respected, and the homophobic groups protest against homosexual practices. This leads to conflicts between the two groups. Considering that the sexual minorities are few in all countries across the world, they get punished both emotionally and physically by the homophobic people. Some stone them to death, as was the case of the 3 Yemen men in Paris, France. The three Yemen Men got punished because of having homosexual intimacy practices. To avoid such cases of brutality and violence, governments intervene to avoid further conflicts. This is one of the fundamental reasons why countries adopt homophobic policies and language to affirm their authority. Pressure from competitors or allies is also instrumental for countries to adopt homophobic policies and language. Considering that some countries depend on foreign aid or support from their allies (homophobic countries), the state actors can be forced to adopt homophobic policies and language in their count ries. Failure to adopt such policies may lead to termination of good relations and support when in need. Most of the underdeveloped countries for instance, African countries face such challenges considering that they need support to improve the living standards of their citizens (Awondo, Peter Graeme145). The state actors introduce public discussions or topics of sexual differentiation whereby condemning and prosecuting are improvisational strategies of homophobia. The state actors’ cultural beliefs are also instrumental to countries adopting homophobic policies and language. Some countries particularly in Asia are homophobic, and they view homosexual practices as a Western gay culture (Peterson 742). Culturally, the citizens of these countries are homophobic, and they condemn homosexual practices. They argue that they never existed before colonization. Adopting homophobic policies and language in countries like North Korea, Jamaica, China, and Uganda among others may not en counter opposition from the citizens. The sexual minorities in such countries feel isolated and rarely identify themselves because of the fear of isolation. The state actors of these countries always campaign against LGBT rights. Works Cited Awondo, Patrick, Peter Geschiere, and Graeme Reid. Homophobic Africa? Toward A More Nuanced View. African Studies Review 55.3 (2012): 145-168. Print.Advertising Looking for essay on gender studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More Bosia, Michael J. AIDS and Postcolonial Politics: Acting Up on Science and Immigration in France. French Politics, Culture Society 27:1 (2009): 69-90. Print. Peterson, David. Neoliberal Homophobic Discourse: Heteronormative Human Capital and the Exclusion of Queer Citizens. Journal of Homosexuality 58.6/7 (2011): 742-757. Print. Whitaker, Brian. Pink Planet. 19 July 2007. Web. https://www.newstatesman.com/life-and-society/2007/07/gay-rights-iraq-homosexuality This essay on Neoliberal Homophobic Discourse was written and submitted by user Hulkl1ng to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

buy custom Discrimination During the Hiring Process Essay Sample

buy custom Discrimination During the Hiring Process Essay Sample Discrimination During the Hiring Process Introduction The contemporary society comprises a diverse mix of individuals characterized by different ethnic affiliation, race, religious views, color, and sex. These variations are caused by the intense movement of people from one country, region, or continent to the other in search for education, settlement and employment opportunities. Therefore, modern societies are characterized by diverse culture. In such a situation, employment opportunities may be affected by discrimination. Employment discrimination is illegal and extremely immoral; it violates social and human principles and values. It is described as the act of overlooking certain recruits during a job selection process based on their sex, color, race, ethnicity, marital status, disability, or religion. Despite ample criticism and venom being directed at such actions, discrimination during hiring process for employment is still practiced and is often overlooked by upper management of the hiring organization. The paper will delineate areas where discrimination is evidenced in the hiring process.